The Modern World Pro Ski Tour

​When not serving as the managing director of investments and wealth management at Merrill Lynch’s Ithaca, New York office, Keefe Gorman enjoys skiing. Earlier in his life, Keefe Gorman competed at the World Pro Ski Tour (WPST). After revamping its operations, the WPST adapted its broadcasts to suit modern audiences.

The WPST first gained wider recognition via its televised events in the late 1980s. From major television networks like NBC and ESPN, audiences learned about high-level alpine skiing in greater detail. However, 21st-century coverage did not resume until the 2017-8 season, when the WPST switched to broadcasting on CBS Sports Network and unveiled modernizations like a different race format. In 2019-20, the current manager Jon J Franklin added social media elements to allow fans to engage with the race and athletes.

The WPST hosted the first of 11 events, eight men’s and three women’s, for the 2021-22 season, in December 2021. All races proceeding the world championships will occur in Colorado, and the world championships will take place in New Mexico. Athletes compete in dual super slalom races with a single-elimination bracket structure.