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5/16/2022 0 Comments

The Development of the Modern World Pro Ski Tour

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Keefe Gorman is a director of investments and wealth management with Merrill Lynch. When not serving clients of Merrill Lynch's Ithaca, New York location, he enjoys a range of outdoor pursuits. An avid skier, Keefe Gorman has competed in the World Pro Ski Tour (WPST) multiple times.

In 1969 Bob Beattie , the then-current ski coach for the U.S. Olympic team, created World Pro Skiing, using the dual-slalom format. As opposed to Olympic skiing, the race format readily engaged audiences. Beattie’s incarnation of the series lasted until 1982, when he left the organization and racers went on strike, when Ed Rogers, an ally of World Pro Skiing, created the U.S. Pro Ski Tour. The competition gained a foothold in sports broadcasting on multiple networks, but it did not find a lasting home, with Fox hosting its last races in 1998.
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In the succeeding years interest in competitive skiing continued to grow, so in the 2017-2018 season Rogers and his supporters revived the WPST, with major changes. Not only did the tour broadcast on the CBS Sports Network, but it employed a dual-slalom, single-elimination format. Announcers also engaged with fans via online polls and social media discussion of events in real time, to align with other televised sports events’ practices.
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3/19/2022 0 Comments

The Modern World Pro Ski Tour

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​When not serving as the managing director of investments and wealth management at Merrill Lynch’s Ithaca, New York office, Keefe Gorman enjoys skiing. Earlier in his life, Keefe Gorman competed at the World Pro Ski Tour (WPST). After revamping its operations, the WPST adapted its broadcasts to suit modern audiences.

The WPST first gained wider recognition via its televised events in the late 1980s. From major television networks like NBC and ESPN, audiences learned about high-level alpine skiing in greater detail. However, 21st-century coverage did not resume until the 2017-8 season, when the WPST switched to broadcasting on CBS Sports Network and unveiled modernizations like a different race format. In 2019-20, the current manager Jon J Franklin added social media elements to allow fans to engage with the race and athletes.

The WPST hosted the first of 11 events, eight men’s and three women’s, for the 2021-22 season, in December 2021. All races proceeding the world championships will occur in Colorado, and the world championships will take place in New Mexico. Athletes compete in dual super slalom races with a single-elimination bracket structure.
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2/3/2022 0 Comments

An Overview of the Merill Lynch Investment Advisory Program

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A New York-based Certified Financial Planner and Certified Financial Manager, Keefe Gorman earned a spot and was named Forbes “Best in State Wealth Advisors” list in 2021 for the 4th consecutive year. Keefe Gorman serves as a managing director and wealth management advisor at the wealth and investment management firm Merrill Lynch.

Merrill Lynch prioritizes understanding what each client values most when developing an investment strategy. To that end, it offers the Merrill Lynch Investment Advisory Program. Pairing clients with a dedicated advisor, the program provides personalized advice focused on furthering and achieving investment goals. It also grants access to a selection of investment solutions and strategies managed by Merrill Lynch and approved investment managers. Other features of the program include continual monitoring of the customer's investment advisory account and the option of delegating day-to-day investment decisions to their advisor.

Additionally, Merrill Lynch Investment Advisory clients receive a wealth overview that compiles information from their Merrill Lynch brokerage, banking, and investment advisory accounts, as well as their accounts at other firms, shared with their advisor.
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1/6/2022 0 Comments

ShelterBox Provides Aid to the Lake Chad Basin

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Keefe Gorman is a managing director and investments and wealth advisor at Merrill Lynch in Ithaca, New York. In addition to his work at Merrill Lynch, Keefe Gorman contributes to many nonprofits and charities, including ShelterBox.

Based on the belief that shelter is a basic human right, the nonprofit ShelterBox began in the United Kingdom and has since grown to become a global organization that brings help directly to those families that need it.

Since 2009, ShelterBox has been working in the Lake Chad Basin of Nigeria, Cameroon, Niger, and Chad, a region that has been harmed by the violence of the extremist group Boko Haram. This area is also stricken by the impacts of climate change, as well as poor resource management. Lake Chad was once one of the largest freshwater lakes in Africa but has shrunk by 90 percent since the 1960s. The area is also one of the hottest places on the planet.

Approximately 17 million people live in the basin region. Of those, 10.7 million people are in need of aid and 2.4 million have been forced to leave their homes with nothing. ShelterBox has provided shelter and other resources, such as kitchen sets, tool kits, water carriers, solar lights, and blankets, to 11,000 families so far. To learn more about their efforts, visit www.shelterboxusa.org.
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12/2/2021 0 Comments

The Selection of Forbes Best-In-State Wealth Advisors

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Michael Keefe Gorman is a wealth advisor at Merrill Lynch Wealth Management in Ithaca, New York. In 2021, for the fourth consecutive year, the Forbes Best-In-State Wealth Advisors list recognized Keefe Gorman as a top financial advisor.

Since 2018, Forbes, in partnership with SHOOK Research, has published the annual Forbes Best-In-State Wealth Advisors. The list names the best financial advisors in all 50 states and Washington, DC.

To compile the list, Forbes and SHOOK Research accept nominations for best wealth advisors. Any wealth advisor nominated must meet several requirements, including seven years of advisor experience, an acceptable compliance record, and employment for at least one year at their current wealth management firm. In 2021, over 32,000 financial advisors were nominated.

After the nominations, SHOOK Research analysts perform research on the wealth advisors. The researchers look at assets under management, client retention rate, revenue, and adherence to industry best practices. On concluding the research, analysts cut the list of nominees to approximately 5,000.

SHOOK Research invites these candidates to an in-person, virtual, or telephone interview. After the interviews, SHOOK Research ranks the advisors to create the Best-In-State Wealth Advisors list that Forbes publishes.
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11/2/2021 0 Comments

How SHOOK Research Ranks America’s Top Wealth Advisors

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Keefe Gorman, a Merrill Lynch wealth management advisor, is a resident of Ithaca, NY. A top-rated financial advisor, Keefe Gorman earned himself a spot on Forbes best in state advisors after a recommendation by his firm Merrill Lynch. The ranking that appears on Forbes is done by SHOOK Research.

SHOOK Research ranks advisors based on qualitative and quantitative criteria and not on numbers nor how much they make. Advisors must also meet some basic requirements such as a recommendation by the firm they work for, a completed online survey, at least seven years of experience as an advisor, and deep due diligence, among others.

SHOOK Research, which does not get paid in exchange for rankings, receives thousands of nominations they interview through telephone calls, Zoom, or in-person. The company also tries to understand the nominees’ business models and measure their best practices. The result of the whole process is a list of advisors published on Forbes’ Top Advisor Directory.
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10/13/2021 0 Comments

Meals on Wheels America Expands Services During COVID-19 Pandemic

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The managing director of investments and wealth management, Keefe Gorman works at Merrill Lynch in Ithaca, New York. A member of many nonprofit organizations, Keefe Gorman contributes to Meals on Wheels America. Meals on Wheels America pairs meal deliveries to older people living alone with regular social interaction with the deliverer to combat malnutrition, loneliness, and isolation in this population.

Meals on Wheels began in Philadelphia in 1954, by a group of local volunteers. Their meal delivery services expanded over the years, taking root in over 5,000 cities nationwide. Via a combination of local, state, federal, and private funding sources, the organization can deliver its meals, with the necessary staff, at a wider scale than other groups of its kind.

In response to the COVID-19 pandemic, Meals on Wheels started the Make Good Go Further campaign, mobilizing its preexisting resources, and expanding its capacity. It donated 1,000 grants, totaling over 31.3 million dollars, to 628 individual hospitals, directly assisting frontline workers. By July of 2020 their volunteers delivered over 19 million meals, serving an additional 1 million older adults.
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9/23/2021 0 Comments

The Top Golfing Experience in New York State

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Keefe Gorman is an experienced investment professional and wealth management advisor with Merrill Lynch in Ithaca, New York. Outside of his responsibilities as managing director of Merrill Lynch, Keefe Gorman is an avid golfer.

Golf enthusiasts in New York state should consider booking a tee time at Shinnecock Hills Golf Club in Southampton, the state’s top course according to Golf Digest. Designed by William Flynn in 1931, the course is a 7,445-yard, par 70 with a 69.5265 difficulty rating.

Flynn’s course is regarded as one of oldest links in the United States. The original layout underwent a comprehensive remodeling at the hands of C.B. Macdonald before Flynn made the course his own in 1931. His vision for the course proved so strong that decades passed without any significant alterations. In 2012, Bill Coore and Ben Crenshaw expanded a few greens and implemented a new mowing pattern in anticipation of the 2018 US Open. The successful event was won by Brooks Koepka and the tournament will return to Shinnecock in 2026.

The course at Shinnecock Hills Golf Club ranks at No. 1 in New York and No. 4 in the nation, having ranked as high as No. 2 in the US as recently as 2007-2008.

According to Golf Digest, other top-rated courses in New York for the 2021-2022 golf season include courses at Southampton’s National Golf Links of America, the Fishers Island Club, and the West Course at Winged Foot Golf Club in Mamaroneck.
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9/15/2021 0 Comments

An Overview of Slice, Top Spin, and Flat Shots in Tennis

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Based in Ithaca, New York, Keefe Gorman serves as a managing director at Merrill Lynch. When he is not providing Merrill Lynch clients with wealth management and investing strategies, Keefe Gorman enjoys playing golf and tennis.

There are three primary types of spin shots tennis players can make use of: slice shots, top spin shots, and flat shots.

To hit a slice shot, players must swing their rackets in a downward motion, slicing underneath the ball to create backspin. A slice shot typically moves over the court with a low trajectory and does not bounce very high, making it difficult for opponents to attack. Furthermore, slice shots travel slowly through the air, giving players time to regroup. All told, the slice is an effective defensive shot.

Top spin shots, meanwhile, are achieved by swinging upwards and hitting the ball with a slightly closed racket face. This causes the ball to spin forward at a rapid rate, creating a high arcing trajectory. The top spin helps players maintain control of their shots without sacrificing as much pace compared to a slice shot. On the first bounce, top spin shots jump forward, further amplifying both the offensive and defensive advantages of top spin and testing an opponent’s footwork and timing.

If a slice shot is primarily defensive and a top spin shot is a blend of control and aggression, flat shots are a purely offensive approach. By hitting the ball with a perfectly flat racket face, players impart little to no spin on the ball. This results in a high-paced shot with a flat arc. The lack of net clearance and spin reduces a player’s margin of error, but also puts added pressure on their opponent.
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8/24/2021 0 Comments

Foodnet Meals on Wheels of Tompkins County’s Mac ‘n Cheese Crawl 2021

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Keefe Gorman of Merrill Lynch is a successful certified financial planner, certified financial manager, and certified special needs advisor in Ithaca, New York. When he isn’t working as a managing director with Merrill Lynch, Keefe Gorman sits on the board of directors for Foodnet Meals on Wheels of Tompkins County.

Serving residents throughout Tompkins County, New York, Foodnet Meals on Wheels delivers hot meals to qualifying senior citizens in their homes and provides other supportive social services. To further these efforts, it sponsors supportive public outreach events such as the Mac ‘n Cheese Crawl 2021.

To present the Mac ‘n Cheese Crawl, Foodnet Meals on Wheels partnered with multiple local restaurants, which served smaller portions of their best macaroni and cheese dishes to event participants. These participants bought official Mac ‘n Cheese Crawl passports that enabled them to sample some or all of the available dishes. After tasting each dish, participants could vote for their favorite via email, voicemail, or official event mobile app.
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    Michael Keefe Gorman, a broker with Merrill Lynch, serves a geographically diverse group of individual investors, businesses, and non-profits from his office in Ithaca, New York. 

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