Keefe Gorman is a director of investments and wealth management with Merrill Lynch. When not serving clients of Merrill Lynch's Ithaca, New York location, he enjoys a range of outdoor pursuits. An avid skier, Keefe Gorman has competed in the World Pro Ski Tour (WPST) multiple times.

In 1969 Bob Beattie , the then-current ski coach for the U.S. Olympic team, created World Pro Skiing, using the dual-slalom format. As opposed to Olympic skiing, the race format readily engaged audiences. Beattie’s incarnation of the series lasted until 1982, when he left the organization and racers went on strike, when Ed Rogers, an ally of World Pro Skiing, created the U.S. Pro Ski Tour. The competition gained a foothold in sports broadcasting on multiple networks, but it did not find a lasting home, with Fox hosting its last races in 1998.
​
In the succeeding years interest in competitive skiing continued to grow, so in the 2017-2018 season Rogers and his supporters revived the WPST, with major changes. Not only did the tour broadcast on the CBS Sports Network, but it employed a dual-slalom, single-elimination format. Announcers also engaged with fans via online polls and social media discussion of events in real time, to align with other televised sports events’ practices.

​When not serving as the managing director of investments and wealth management at Merrill Lynch’s Ithaca, New York office, Keefe Gorman enjoys skiing. Earlier in his life, Keefe Gorman competed at the World Pro Ski Tour (WPST). After revamping its operations, the WPST adapted its broadcasts to suit modern audiences.

The WPST first gained wider recognition via its televised events in the late 1980s. From major television networks like NBC and ESPN, audiences learned about high-level alpine skiing in greater detail. However, 21st-century coverage did not resume until the 2017-8 season, when the WPST switched to broadcasting on CBS Sports Network and unveiled modernizations like a different race format. In 2019-20, the current manager Jon J Franklin added social media elements to allow fans to engage with the race and athletes.

The WPST hosted the first of 11 events, eight men’s and three women’s, for the 2021-22 season, in December 2021. All races proceeding the world championships will occur in Colorado, and the world championships will take place in New Mexico. Athletes compete in dual super slalom races with a single-elimination bracket structure.

The managing director of investments and wealth management, Keefe Gorman works at Merrill Lynch in Ithaca, New York. A member of many nonprofit organizations, Keefe Gorman contributes to Meals on Wheels America. Meals on Wheels America pairs meal deliveries to older people living alone with regular social interaction with the deliverer to combat malnutrition, loneliness, and isolation in this population.

Meals on Wheels began in Philadelphia in 1954, by a group of local volunteers. Their meal delivery services expanded over the years, taking root in over 5,000 cities nationwide. Via a combination of local, state, federal, and private funding sources, the organization can deliver its meals, with the necessary staff, at a wider scale than other groups of its kind.

In response to the COVID-19 pandemic, Meals on Wheels started the Make Good Go Further campaign, mobilizing its preexisting resources, and expanding its capacity. It donated 1,000 grants, totaling over 31.3 million dollars, to 628 individual hospitals, directly assisting frontline workers. By July of 2020 their volunteers delivered over 19 million meals, serving an additional 1 million older adults.

Keefe Gorman of Merrill Lynch is a successful certified financial planner, certified financial manager, and certified special needs advisor in Ithaca, New York. When he isn’t working as a managing director with Merrill Lynch, Keefe Gorman sits on the board of directors for Foodnet Meals on Wheels of Tompkins County.

Serving residents throughout Tompkins County, New York, Foodnet Meals on Wheels delivers hot meals to qualifying senior citizens in their homes and provides other supportive social services. To further these efforts, it sponsors supportive public outreach events such as the Mac ‘n Cheese Crawl 2021.

To present the Mac ‘n Cheese Crawl, Foodnet Meals on Wheels partnered with multiple local restaurants, which served smaller portions of their best macaroni and cheese dishes to event participants. These participants bought official Mac ‘n Cheese Crawl passports that enabled them to sample some or all of the available dishes. After tasting each dish, participants could vote for their favorite via email, voicemail, or official event mobile app.